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Healthy lifestyles

Other topics > Healthy lifestyles

Icoon 7.7 Healthy lifestyles

Obesity is a rapidly growing worldwide disease. On the other hand, a huge population suffers from starvation. The common denominator is malnutrition. As a food production company, we are aware of our responsibility towards peoples’ health. Farm Frites aims for consumers to enjoy our fries and potato specialties in a healthy, balanced manner.

Farm Frites has a direct influence on health aspects of produced potato products. Nevertheless, it’s a challenge to influence consumer behaviour towards a healthy lifestyle.

Boundaries

boundrie balk Healthy lifestyles

Management approach

We research healthier alternatives for the vegetable oils used and frequently train our customers in preparing Farm Frites fries and potato specialties in the best possible way. Besides, we continue to develop potato solutions that respond to consumers’ preferences for more healthy food offers and is suited to a more conscious and modern lifestyle.

Results & Conclusions

Group 9

Best practices

Group 16